new zealand antarctic research institute logo

Established in 1996 The New Zealand Antarctic Research Institute is the body responsible for developing and managing New Zealand’s scientific research and conservation activities in Antarctica, Southern Ocean and Ross Sea region while also raising ‘public awareness of the international significance of the continent.'

I am so smitten with this logo design! Brand New summarizes it so well by saying,"Its straightforward combination and orientation of basic forms to create an iceberg is an incredibly clever, powerful and well appropriated visual metaphor that works incredibly well to hint at the expansive and predominantly hidden nature (and scientific value) of a continent that on the surface looks desolate."

Designed by BBR. Click through to see the before and after of the logo.

via Brand New