udk berlin bookshop 2010

Each year UdK Berlin organizes a small competition among the students for the concept of a Bookshop inside the School. Six hundred 2,60 per 1,30 meter cardboard sheets where cut, carved, folded and glued to form a massive block that was afterwards stretched and curved into its final shape, adaptable to any given space. That also means the shelve’s structure can be easily transported by simply compressing it to it’s massive form.

I've always loved the texture and color of cardboard and I think it's a great solution to any pop up store. It reminds me of the Molo Soft Wall, minus the translucency and large price tag.

via ArchDaily